Cookie policy

This Cookie Policy explains how AI Brand Lab Pte. Ltd. ("AI Brand Lab", "we", "us", or "our"), UEN 202905183R, uses cookies and similar technologies on https://aibrandlab.life/ (the "Website"). It should be read alongside our Privacy Policy and Terms of Use. By continuing to use the Website after interacting with our cookie banner, you consent to our use of cookies as described below, except where your browser settings or banner choices limit optional cookies.

1. What are cookies?

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites function, remember preferences, and understand how visitors interact with content. Similar technologies include local storage, session storage, and pixel tags. In this policy, "cookies" refers to cookies and comparable technologies unless stated otherwise.

Cookies may be "session" cookies (deleted when you close your browser) or "persistent" cookies (remaining until they expire or you delete them). They may be set by us ("first-party cookies") or by third-party service providers ("third-party cookies").

2. How we use cookies

We categorise cookies on the Website as follows:

2.1 Essential cookies

Essential cookies are necessary for the Website to operate and cannot be switched off through our cookie banner. They support core functions such as page navigation, security, load balancing, and remembering your cookie consent choice. Without these cookies, services you request — such as form submission routing — may not function correctly. Essential cookies do not require consent under typical PDPA interpretations because they are strictly necessary for the service you request.

2.2 Analytics cookies

Analytics cookies help us understand how visitors use the Website — which pages are viewed, how long sessions last, whether errors occur, and approximate geographic region derived from IP address. We use this information in aggregated form to improve content structure, programme descriptions, and navigation. Analytics cookies are optional; they are placed only if you accept all cookies or enable analytics in the customise panel. If rejected, we do not deploy optional analytics tracking on your browser.

2.3 Marketing cookies

Marketing cookies may be used to measure the effectiveness of campaigns that refer traffic to our Website or to deliver relevant content on third-party platforms where we advertise B2B brand lab services. These cookies are optional and require consent. We do not use marketing cookies to promote wellness, life coaching, or personal development services because those are outside our service scope.

3. Cookie banner and consent

When you first visit the Website, a cookie banner offers three choices: Accept all, Reject all, or Customise. Your selection is stored in your browser's local storage under the key associated with AI Brand Lab consent management for up to six months, after which the banner may reappear so you can review or change preferences.

• Accept all: essential, analytics, and marketing cookies may be used;
• Reject all: only essential cookies are used;
• Customise: you choose analytics and marketing independently; essential cookies always remain active.

You may change preferences at any time by clearing site data in your browser or contacting us for guidance. Clearing local storage will cause the banner to display again on your next visit.

4. Third-party cookies

Where we embed third-party services — such as analytics providers or font delivery networks — those providers may set their own cookies subject to their privacy policies. We select providers with reasonable data protection practices but do not control third-party cookie behaviour directly. We recommend reviewing third-party policies if you enable optional cookies.

Google Fonts is loaded to display Syne and Source Sans 3 typefaces. Font requests may transmit your IP address to Google servers. This is generally considered essential for visual presentation; refer to Google's privacy documentation for details.

5. Managing cookies in your browser

Most browsers allow you to refuse or delete cookies through settings. Methods vary by browser and version; consult your browser's help documentation. Blocking all cookies may impair Website functionality, including form features and consent memory. Blocking third-party cookies alone may limit optional analytics while preserving essential operation.

Mobile device users may find cookie controls in browser or operating system settings. Do Not Track signals are not uniformly honoured across the industry; our consent banner remains the primary mechanism for optional cookie choices on this Website.

6. Updates

We may update this Cookie Policy when we change Website technology, add or remove service providers, or when legal guidance evolves. The effective date at the top reflects the latest version. Material changes will be noted on the Website. Continued use after updates constitutes acceptance where permitted by law.

7. Contact

Questions about cookies or this policy:

AI Brand Lab Pte. Ltd.
43 Duxton Road, #02-01, Singapore 089507
Email: [email protected]
Phone: +65 6220 3847